Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms
Social Media Strategery
JANUARY 30, 2011
Nearly every Enterprise 2.0 vendor out there offers a similar set of features – blogging, microblogging, wiki functionality, profiles, tagging, search, etc. Likewise, once these platforms are purchased and installed, the client teams responsible for customization and integration get enamored with all of these features as well.
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