article thumbnail

Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post.

LinkedIn 107
article thumbnail

4 social advocacy examples that prove authenticity pays off

Sprout Social

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Excellent Employer Branding Examples to Inspire Your Campaigns

Oktopost

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. We’ve got seven excellent employer branding examples to help guide you through your journey. 7 Employer Branding Examples to Inspire You.

Examples 107
article thumbnail

5 Best LinkedIn Monitoring Tools To Consider In 2024

Keyhole.co

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

article thumbnail

10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 114
article thumbnail

5 Ways to Leverage AI to Hit Sales Targets

Oktopost

From lead generation, administrative duties, crafting outreach messages, and scheduling demos, sales teams’ attention is pulled in different directions, consuming their valuable time that could be dedicated to sales demos and finalizing deals. As well as this, the recorded calls and transcriptions can be used for training purposes.

B2B 75
article thumbnail

B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

B2B 62