Sprout Social

JULY 20, 2016

Offer a free trial, demo or at the very most, an exclusive discount code. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. DocuSign saw great results with a sponsored InMail campaign that had two goals: Getting registrants for a roundtable event.

LinkedIn 40

LinkedIn Groups Groups B2B 40

agora pulse

MAY 26, 2020

Product trials and demos. If your company makes software or other complex products, trials and demos might be standard steps in your sales process. Events and webinars. Like offering free trials, hosting virtual events can be an excellent way to use social media to expand your customer base. This one doesn’t!)

Social Media 150

Social Media How To Discount Campaign 150

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Bring together your professional community with LinkedIn live and events. LinkedIn Events. Further, you can maximize event attendance and measure the impact.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Product demos. Alternatively, it may be produced to be distributed at an upcoming industry trade event or conference. Here they need their questions answered in-depth and the more general upper-level content won’t cut it. Targeted webinars.

Content 169

Content B2B How To Types 169

Convince & Convert

MARCH 18, 2016

Each and every episode of Marketing Marvels, this very show, includes an overview and then a quick demo of cutting-edge marketing technology that I personally believe in and endorse and use and recommend. We’re going to show you a demo of that, it’s pretty slick. Here are all our white papers. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

APRIL 22, 2016

Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius. Like, you got good content, you’ve got good events, you’ve got things. Jay: It is my pleasure.

Campaign 60

Campaign Groups Groups Analytics 60

Writtent Blog

APRIL 8, 2013

Feature stories: Also known as human interest stories or “soft” news, these engaging articles are not usually closely tied to a news event and tend to focus on a single individual. You can use them to portray the company’s founders, a related historical event, a buyer persona, and more. Additional Newsletter Ideas and Resources.

Newsletter 111

Newsletter Resources Content Press Release 111

Sprout Social

MAY 10, 2023

Update your header image to reflect upcoming events, promotions, hiring announcements and more. Or, pin tweets about upcoming product launches, events, sales and other big news. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread.

Twitter 107

Twitter Hashtag Sentiment Trends 107

Convince & Convert

DECEMBER 30, 2015

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Photography.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Photography.

Types 60

Types Content Diagrams Posterous 60

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. Register for the launch event near you. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Webbiquity SMM

NOVEMBER 28, 2011

Social media is a very close second, followed by virtual events / webinars, SEO, email marketing and paid search. Sutton summarizes MarketingSherpa survey results showing that website design and optimization is the top budget priority this year, cited by 69% of respondents as an area of increasing investment.

Statistics 219

Statistics Research Social Media B2B 219