Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. And businesses are catching on.

Strategy 123

Strategy Brands Content UGC 123

Convince & Convert

DECEMBER 5, 2017

The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. When REI’s support team uses marketing’s #forceofnature hashtag, they reinforce marketing’s message and unify the brand’s voice. Both teams win big.

Social Media 208

Social Media Marketing Team Upcoming 208

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet. It’s there for brand awareness.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Lemons – Demo – Brye. Make your content accessible. remibader.

Trends 145

Trends Influencer Strategy Hashtag 145

Sprout Social

JANUARY 24, 2024

Let’s make it clear: authenticity is more important than ever—that’s why leaning into it is one of our top predictions for the future of social media. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 102

Influencer Brands Collaboration Authentication 102

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. You need to benchmark your performance to contextualize the impact social media has on your business. One of the simplest ways to do this is by evaluating the social performance of your biggest competitors against your own.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Event attendance. Social media posts.

Campaign 137

Campaign Engagement Marketing Hashtag 137

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Use hashtags.

How To 143

How To Hashtag Trends Analytics 143

Mindjumpers

MAY 16, 2013

Give people a hashtag to use to that will gather all the material. Behind the scenes shots: Include your users and make them feel closer to your brand by for instance showing them exclusive shots before big events or just random happenings at the headquarter. 10 Social Media Trends for 2013 – Get Started!

Brands 260

Brands Instagram Social Networking Hashtag 260

Sprout Social

NOVEMBER 28, 2022

In fact, 39% of consumers say they like to see customer testimonials or demos from brands. In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin.

Instagram 126

Instagram Engagement Brands Avatar 126

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. TikTok is a great channel for before and after transformation demos. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Create a Virtual Event. Before and After Videos with Influencers or Customers.

Fashion 59

Fashion Brands Apparel Authentication 59

Keyhole.co

APRIL 3, 2024

This setup is perfect for monitoring evolving topics or staying current with real-time events. Whether it’s educational material, a behind-the-scenes look, or a product demo, videos significantly boost engagement and time spent on your profile. Understanding the power of hashtags can boost your brand’s visibility on Twitter.

Strategy 52

Strategy Twitter Tips Marketing 52

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for.

Data 60

Data Social Media Sports How To 60

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Hashtag clicks. Media views. But video creation requires work.

Engagement 124

Engagement Report Video Metrics 124

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Testimonials.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

APRIL 1, 2020

Make it a virtual event. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Tap Share to share the link on social media. Check out YouTube’s full digital events playbook here. Promote the event. Select Go Live.

YouTube 145

YouTube Engagement How To Class 145

Sprout Social

DECEMBER 15, 2020

This optimism is especially prevalent on Instagram, where 5,737 posts contained hashtags like #Goals and #Motivation. Of course, resolutions are just one of many traditions that accompany the new year—and it’s unlikely to be the last custom that’s impacted by global events. kenadipaige) November 30, 2020.

Instagram 130

Instagram Comparison Sentiment Reddit 130

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Who or what else do they talk about?

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. But tech and social media upgrades have opened the door to new ways to connect online, from virtual museum tours to live Q&As with astronauts in space.

Hosting 145

Hosting Eventful Tips How To 145

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

ProBlogger

MAY 16, 2016

The day we launched tickets for this year’s ProBlogger Training Event I jumped on Facebook live during the launch ( here’s the replay ). I did this partly to build some buzz and promote the event but also partly to field questions that came in about the launch as tickets went live. Event Recaps. Live Events.

Types 36

Types Video Facebook Eventful 36

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Socially Sorted

MARCH 29, 2017

Do you ever get stuck for visual content ideas to post to your social media channels? I particularly like all the images they have for particular celebrations and events so you can find something for just about every day of the year if you are stuck for visual content ideas. Get a free trial here , and ask their team for a demo!

Tools 40

Tools Content Template Templates 40

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. More faces at your open house?

Real Estate 88

Real Estate Social Media Marketing HootSuite 88

ProBlogger

MAY 16, 2016

The day we launched tickets for this year’s ProBlogger Training Event I jumped on Facebook live during the launch ( here’s the replay ). I did this partly to build some buzz and promote the event but also partly to field questions that came in about the launch as tickets went live. Event Recaps. Live Events.

Types 28

Types Video Facebook Eventful 28

Sprout Social

FEBRUARY 22, 2024

Influencer marketing trend analysis Social media users expect brands to read the room. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. The best influencer analytics tools recognize the value of social media competitive analysis.

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. The use of social media in financial services: 5 key benefits.

Social Media 144

Social Media Insurance Tips HootSuite 144

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105