Jeff Esposito

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Social Media: Personal or Impersonal?

Jeff Esposito

Social media is what you make of it. As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. Yet, social media is still impersonal?

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Don’t spray WD-40 there, social media shakeup and hidden Olympics

Jeff Esposito

It might sound odd, but the strawberry IPA is going to be delicious when it gets a few months to age a bit. Visual Service can be Proactive Customer Service – interesting take on using visuals in social media support from Michael Pace , a really smart dude in the support space. How was your week?

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Killing cars, News Media and Coke

Jeff Esposito

What seemed like an easy week turned into a whirlwind, aside from a mid-March snowstorm, I had the chance to speak on a panel about social media customer support with Jim Storer, Carissa O’Brien and Rosalind Morville for the NECCF. The panel was pretty awesome, but driving home in the icy slush was not so bueno.

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Five for Friday

Jeff Esposito

Pixie Dust & The Mountain of Mediocrity – This may be my new favorite analogy for social media. Some people say the ‘za is actually quite good – being allergic to tomatoes, I couldn’t tell you, but their bacon and cheese white pie is delicious.

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Hey kids Santa’s a Hoax, Teeny Bopper Fights the Man & Cowgirl Down

Jeff Esposito

Today the PR & Social Media team at Vistaprint is losing a great teammate in Nick Gosselin. My buddy is leaving our team after nearly three years to head up the social media and community efforts for the Boston Beer Company , yes they make delicious beer. How Dallas Cowboys lose at Social Media.

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Behind the keyboard with boloco’s Sara Steele-Rogers

Jeff Esposito

Whether it is burgers, soul food or sushi, you know that you can go there and get some deliciousness. Chances are that you have a favorite eatery in your hometown or current city. For me it’s a Boston-based eclectic burrito place called boloco. Now before you go thinking its just rice, beans and meat, take.

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Forget about FroYo, Chobani makes yogurt social

Jeff Esposito

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. Social media and food are very closely connected. Tell your friends!