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7 ways to use social media for market research

Sprout Social

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. It was delicious and pretty idiot proof.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

An in-depth review of a product Did the latest iPhone just drop? Take the time to film an in-depth review of the product. For your less savvy viewers, create a tutorial to explain how they can use the piece of technology or software you’re reviewing. Include helpful tips and tricks that make using the product easier.

YouTube 103
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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services.

YouTube 154
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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

The Harvard Business Review, for example, uses their Instagram to share key takeaways from articles to drive traffic to the full blog post. Source: Harvard Business Review. This could be anything from an upcoming product drop to a delicious recipe. Keep in mind that the trends and algorithms are always changing.

Instagram 130
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Why brands need a social media monitoring strategy

Sprout Social

It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Brand product names.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years. Similar to the sports world , brand marketing is a highly competitive arena.