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6 Savvy Tips for Social Media Monitoring

Harp Interactive

A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. In your comment, refer back to a blog article you wrote, or to a product on your website. Decide What to Monitor. Whether you are a Fortune 500 or an entrepreneur, what you monitor is important.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. It was delicious and pretty idiot proof.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Very few people understand how delicious our relationship has been: [link] #RIPeanut pic.twitter.com/q6QxXJfArX. — The brand continues to reference the life, death and rebirth of Mr. Peanut. Consider if it’s time to break up with your biannual brand survey and devise a new game plan. The gag was even mentioned on SNL.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Sentiment Analysis.

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28 Resources from My Internet Marketing Toolbox

Viper Chill

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Delicious Do you ever find a cool article or resource online and wish you had an easy way to save it? If so, then Delicious may be for you.

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Social Media Strategy? Think Like a Reporter

Webbiquity SMM

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. These are the tools to start with, but by no means should a social media strategy be limited to these: depending again on talent, resources, corporate personality etc.,

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12 Filtering Tips for Better Information in Half the Time

Buzz Marketing for Technology

If you’re utilizing Delicious and StumbleUpon correctly, both later in this article, all the important stuff will come back to you. Delicious , if you use it right, not only makes your bookmarking system [highlighting good pages for later reference] portable but it hires all your friends as personal news shoppers for you.

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