[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements
Audiense
SEPTEMBER 2, 2016
Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% million and our Promoted Trend on Twitter delivered 3x above the benchmark. #LeBigSwim https://t.co/PZGErCXzZF. PZGErCXzZF. We received 2.5
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