Audiense

SEPTEMBER 2, 2016

Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% #LeBigSwim https://t.co/PZGErCXzZF. PZGErCXzZF. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. in off-trade compared to the same period in 2014.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Convince & Convert

OCTOBER 25, 2013

Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?).

CSR 131

CSR Marketing Nielsen Delicious 131

Social Media Marketing

MARCH 20, 2013

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. All of the links above are available on Delicious. This is a segment that will start being included in measurement samples for 2013-14. The key to good content marketing (and better ads) is to think like a storyteller.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Convince & Convert

JANUARY 28, 2016

Do people learn how to cook by sitting back and thinking about recipes, or do they fire up the oven and try different techniques until something tastes delicious? According to Nielsen, peer recommendations are the most trusted form of marketing today, so encourage your employees to share and discuss content on their social accounts.

Content 60

Content Nielsen Delicious Sentiment 60

Convince & Convert

SEPTEMBER 21, 2010

RT @jaybaer: Social Media Monitoring Tools-How To Pick the Right One [link] [link] tlouise RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Verizon Friend Great guest post!

Social Media 157

Social Media Radian6 Strategy SM2 157

Social Media Marketing

MARCH 27, 2013

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. Here's a fantastic Index of Disruptive Technologies for 2013 by Jeremiah Owyang All of the links above are available on Delicious. What makes it successful?

Social Media 164

Social Media Mobile Nielsen Press Release 164