The best brand marketing we’ve seen on social media in the last 5 years
Sprout Social
MAY 10, 2022
This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. Very few people understand how delicious our relationship has been: [link] #RIPeanut pic.twitter.com/q6QxXJfArX. — The gag was even mentioned on SNL. The #RIPeanut hashtag was used more than a million times on Twitter.
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