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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger.

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Get The Perfect Tan With KFC And Celebrate Bank Holiday With #TryMeFree from Coca Cola

Audiense

KFC ’ s marketing team seems to have become crazy as they’ve launched a sunscreen with fried chicken perfume. We made a sunscreen and it's free* and it smells like fried chicken and fried chicken smells delicious. Also, what if we tell you that Little Mix performed in a McDonald’s? Keep reading to find out more! fdqaJWcnpY.

Banking 84
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Five Productivity Tools for PR Pros

Waxing UnLyrical

Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself. If they’re resources you will find useful, bookmark them (I use Delicious or Evernote) for future [.] And now for a bonus tool. Wanna Subscribe?

Plaxo 251
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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. This was a low-risk venture and hopefully a terrific learning opportunity for people new to social web marketing.

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227: 3 Travel Bloggers Share their Stories and Tips

ProBlogger

And like our ‘tech blogger’ episode 222, I’ve put together stories from three travel and tourism bloggers. Like in our tech bloggers episode last week, today’s three stories all come from bloggers from the travel or tourism space. I use my blog more as a marketing tool for what I do. Today I’ve got three blogger stories for you.

Travel 46
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GoHawaii's A Thousand Reasons to Smile Makes Me Frown, Not Smile.

Bare Feet Studios

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

Tourism 40
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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

As of now, I have Amplify set up to auto-post to Twitter, Facebook (I can sync it to either my personal or business page, or both) Google Buzz and Delicious. The Obligatory New Year’s Resolutions Post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 29, 2010 at 5:07 pm [.] Wanna Subscribe?