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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143
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I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

Buffer Social

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Trends 75
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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Creator-Centric Platform. YouTube Premium. At only $11.99

YouTube 154
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

Trends 146
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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Showcase iconic sights, delicious cuisine, and any unique activities you participated in. For example, you could explain the basics of the stock market. Show your viewers how to make something delicious like a homemade pizza or an intricate craft such as jewelry. Create a travel vlog that takes viewers along for the journey.

YouTube 103
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Why You Need Realtime Insights

Convince & Convert

Convince & Convert focuses on bringing the most valuable and actionable strategies, research, and case studies to digital marketers each day through our blog, email, and podcasts. On Mondays, read the Realtime Today segment for the latests realtime stats and insights from Zignal Labs.

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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Do your research (on influencers) and don’t take it lightly. Jen Morilla. Luisa Ruocco.

Travel 66