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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. The company name. Company CEO and/or executive team.

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12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 12 Cloud-Based Tools to Stay Productive Written on July 23, 2010 by Justin Levy in communications , organization , productivity , technology 2 Comments - Leave a comment! I also heavily use Gmail and Google Docs in my personal life.

Products 232
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25 brands every social media manager should follow on social

Unmetric

And one of them is almost always Linda from Marketing. Its voice on social works mainly because it’s unconventional and laced with a lot of humor and pop culture references. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets.

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How Ford Uses Social Media [VIDEO]

Social Media Marketing

I simply refer them to our links and they can sort through the filters to find what they're looking for. On his blog, Jeff Bullas gave away The 7 Secrets to Ford's Social Media Marketing Success last month. And Slate.com's The Big Money covered the success we've seen from the first wave of the Fiesta Movement.

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How to Use Content Pillars for Your Social Media Strategy

Later

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . A marketing strategist could focus on entrepreneurship, marketing tips, and mental health. When you’re feeling uninspired, your content bank can become a valuable resource of ideas for you to refer to. . DO: Cenotes.