article thumbnail

The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

article thumbnail

YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

Stories are available only on the YouTube mobile app, where they appear on the stories page on the creator’s channel. The company forecasts a dedicated Shorts tab; in the meantime, the feature will live on a carousel on the home tab of the mobile YouTube app. Video background plays when you open another app on your mobile device.

YouTube 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124
article thumbnail

4 Examples of Great Social Media Content and What You Can Learn From Them

Ignite Social Media

This is a great example from Disney of utilizing a mobile-first ad unit on Pinterest in a disruptive way. This video that we produced for #client Entenmann’s quickly shows fans the value that they get from Entenmann’s products – a delicious dessert without any of the messy prep work required. Frozen II Max Width Video Pin.

Examples 161
article thumbnail

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100
article thumbnail

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Best is decided by the system based on social signals – that’s clicks, views, twitter, delicious, and other kinds of inputs that tell us what people are doing with the content.

B2B 155
article thumbnail

The Marketing Of Things

Twist Image

Marketers haven''t been negligent in this regard. It raised some eyebrows this past week when Google announced that the upcoming version of their Android mobile operating system will be named KitKat (the seminal chocolate bar from from Nestle ). Android has been using names of delicious deserts and sugary snacks since Cupcake in 2009.