[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements
Audiense
SEPTEMBER 2, 2016
We also used PR content to generate printed coverage in newspapers and magazines.” With regards to the responses, those were reviewed using qualitative analysis.” However, we did have a tiered content strategy with hero content that could also live on paid online media channels such as video-on-demand.
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