I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever
Buffer Social
AUGUST 1, 2023
But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.
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