Remove influence
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How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. After measuring your initial stats, establish quantitative goals and objectives for your campaigns and Instagram influencers.

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Micro-influencer marketing is the new long tail

Socialmedia.biz

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. I’m talking upwards to three-, four-, five-thousand online influencers at a time. The rise of ‘micro-influencers’ on Instagram. Why do brands ignore micro-influencers?

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Why brands need a social media monitoring strategy

Sprout Social

It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. All mentions, comments, reviews and direct messages.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Recruiting brand ambassadors or influencers. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years. Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. Developing a loyal customer base.

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The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram. A systematic review of 16 papers even found that social media envy can lead to stress anxiety and depression. The goal is to showcase and celebrate the real people out there, not just the “perfect” influencers and celebrities.

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!