The Convergence of Search and Social Part 5 – Paid Media’s Place
Josh S Peters
JANUARY 21, 2013
Social networks are also getting in on the paid search results game and you can buy placements in search results on sites like YouTube, Facebook and more. When it comes to ZMOT, paid can be the Stimulus that puts a customer into the ZMOT mode / mindset. One thing to be wary of is using paid as a crutch.
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