Remove influence
article thumbnail

The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

article thumbnail

Micro-influencer marketing is the new long tail

Socialmedia.biz

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. I’m talking upwards to three-, four-, five-thousand online influencers at a time. The rise of ‘micro-influencers’ on Instagram.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

That’s why your brand’s role in social media marketing is so critical. PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram. A systematic review of 16 papers even found that social media envy can lead to stress anxiety and depression. 1: Understand the Need for Positive Messaging.

article thumbnail

How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels?

article thumbnail

YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services.

YouTube 154
article thumbnail

Why brands need a social media monitoring strategy

Sprout Social

It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions.

article thumbnail

10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.