The Convergence of Search and Social Part 5 – Paid Media’s Place
Josh S Peters
JANUARY 21, 2013
In the world of marketing there are 3 main categories that media falls in to. It can also be used to influence their decisions when in that mindset. It can bolster your efforts, act as the stimulus, tie pieces of your content strategy together, and influence decisions in ZMOT by being or supporting the content the users find.
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