article thumbnail

7 ways to use social media for market research

Sprout Social

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. It was delicious and pretty idiot proof.

Research 144
article thumbnail

7 inspiring examples of corporate social responsibility

Sprout Social

This does more than just help them meet their goal: the ongoing investment also serves to push an entire industry forward. This work comes as a direct result of a Bumble-commissioned survey distributed in 2018 which found that one in three women have received unwanted, inappropriate photographs while using the Bumble app.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Savvy Tips for Social Media Monitoring

Harp Interactive

A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Use the information you find via monitoring to share with others (think Twitter, Facebook, YouTube, SlideShare, Amplify, Delicious, etc.) Decide What to Monitor. Monitor for Knowledge.

article thumbnail

Why brands need a social media monitoring strategy

Sprout Social

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Industry hashtags, if applicable. View this post on Instagram.

article thumbnail

Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Especially as restaurants are an industry that runs on hyper-thin margins, we wanted to balance what we could afford to give and what our NGO partners needed so it would be sustainable growth. The fact that the food is delicious didn’t hurt, either.)

NGO 74
article thumbnail

Five questions your marketing team should be asking about location-based technology

Visually SM

The directive is simple: Visit us to try these delicious new dishes. As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing. Now consider the gray area your marketing team will want to explore in the future.

Team 124
article thumbnail

This Week in Social Media – 4/3/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Still, Facebook dominates in this space.