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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144
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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

The next step was to recruit a group of diverse global influencers to amplify the “phenomenon” of Coke Zero cans being taken: @rickeythompson NOBODY takes my Coke Zero Sugar! So they decided to (playfully) frame Coke Zero as something worth doing anything for — even stealing from a friend or colleague.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

The 75+ person social team splits into smaller breakout groups via Zoom, giving individuals more chances for their pitches to be heard. After those breakout groups, they reconverge into the bigger Zoom chat, and the leader of each breakout group presents their best ideas. jamba Looking for a berry delicious Spring drink?

Content 130
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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event. Reporters also have less time than ever to make thorough research on a given topic and therefore they might appreciate content that makes their job easier.

Netvibes 218
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3 Factors to Consider Before Starting a Blog – Maintaining Blogging Momentum

ProBlogger

Here’s how to find that sweet spot: Modern Research Tools: Beyond Google News , tools like Ahrefs , BuzzSumo , Google Trends and Answer the Public can offer a wealth of insight into what’s trending in your niche. Platforms like Reddit or LinkedIn groups are gold mines for such interactions.

Energy 32
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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. Delicious is my favorite one to use for this.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Showcase iconic sights, delicious cuisine, and any unique activities you participated in. Show your viewers how to make something delicious like a homemade pizza or an intricate craft such as jewelry. Showcase vegan recipes, ingredients substitutions, and other ideas for delicious vegan meals.

YouTube 103