Top 10 Influencer Marketing Campaigns
Social Media Strategies Summit
AUGUST 10, 2023
The next step was to recruit a group of diverse global influencers to amplify the “phenomenon” of Coke Zero cans being taken: @rickeythompson NOBODY takes my Coke Zero Sugar! million impressions (185% more than the initial goal) and an engagement rate of 7%, 40% higher than the campaign target.
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