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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. You won’t achieve the desired results if you work with the wrong influencers or target the wrong customers. Still, there are no guarantees.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

The 75+ person social team splits into smaller breakout groups via Zoom, giving individuals more chances for their pitches to be heard. After those breakout groups, they reconverge into the bigger Zoom chat, and the leader of each breakout group presents their best ideas. jamba Looking for a berry delicious Spring drink?

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How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. After measuring your initial stats, establish quantitative goals and objectives for your campaigns and Instagram influencers.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well?

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Influencers and Social Media Experts

Laurel Papworth

Remember, even a no friend nellie can drag you onto the front pages of the Saturday newspaper if they write right, but in the main, it pays to know if someone is actually an influencer or not. Authors – being published in print confers instant influencer status. Politicians – politicians have conferred influence.

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Why brands need a social media monitoring strategy

Sprout Social

For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns. quick lil’ post-corepower, pre-get sh*t done breakfast deliciousness feat.

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This Week in Social Media – 8/14/2013

Social Media Marketing

With its latest change in policy around links in press releases , Google is influencing public relations. The positive psychology around a like has been found to influence one''s peer set. Year over year, there has been a rise in Twitter usage across all age groups. The Web isn''t what it used to be.