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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Airbnb leaned into user-generated content to establish trust and turn it into a delicious marketing recipe. Everything Airbnb publishes on social media is aligned with its commitment to creating belongingness. They showcase guests experiencing the local culture and enjoying the cozy vibes of their homestays.

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). Check out how Influencer @GlutenFree.FollowMe uses her Story to give a step-by-step breakdown of a delicious snack she made. Of course you did!

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7 ways to use social media for market research

Sprout Social

It was delicious and pretty idiot proof. You’d be surprised how many people respond to a question published on Twitter, LinkedIn and Facebook with their thoughts and ideas. Sprout’s Post Performance Report helps you break down the types of content you’ve published and identify which performed the best. Instructions: 1.

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Why Blog Post Titles Are Crucial

ProBlogger

In a time where people scan hundreds of posts quickly in RSS feeds, are presented with thousands of alternatives when they search in Google and run their eye over many new posts on social sites like Digg or Delicious people are increasingly making decisions on the worth of posts and whether they’ll engage with them based upon titles.

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Why Blog Post Titles Are Crucial

ProBlogger

In a time where people scan hundreds of posts quickly in RSS feeds, are presented with thousands of alternatives when they search in Google and run their eye over many new posts on social sites like Digg or Delicious people are increasingly making decisions on the worth of posts and whether they’ll engage with them based upon titles.

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Revamping Old Content

Small Business Mavericks

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. Rewrite it so that it isn’t duplicate content and distribute it to a few publishers around the Web to see if someone wants it. Sometimes you can turn a popular blog post into an article.

Content 156
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Why Blog Post Titles Are Crucial

ProBlogger

In a time where people scan hundreds of posts quickly in RSS feeds, are presented with thousands of alternatives when they search in Google and run their eye over many new posts on social sites like Digg or Delicious people are increasingly making decisions on the worth of posts and whether they’ll engage with them based upon titles.