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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

If you paid them to use their channel then it’s paid and not earned. Often called “buzz” or “viral” it’s really just good old fashioned WOM (Word Of Mouth) and is often the result of well run paid and owned campaigns / channels. Think of paid as a spice like smoked paprika.

Wiki 178
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Ali’s Blog covers business, fashion, finance, personal development, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. She mentors women to help them grow their business and live extraordinary lives. Follow her @alibrownla on Twitter.

Blogger 168
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Many of the statistics used in this video can be found elsewhere, but not in such an engaging fashion.

Research 191