Jeff Esposito

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Behind the keyboard with boloco’s Sara Steele-Rogers

Jeff Esposito

Whether it is burgers, soul food or sushi, you know that you can go there and get some deliciousness. Chances are that you have a favorite eatery in your hometown or current city. For me it’s a Boston-based eclectic burrito place called boloco. Now before you go thinking its just rice, beans and meat, take.

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Don’t spray WD-40 there, social media shakeup and hidden Olympics

Jeff Esposito

It might sound odd, but the strawberry IPA is going to be delicious when it gets a few months to age a bit. Very happy that today is Friday, the three-day weekend and bottling beer tonight. How was your week? All Olympiced out and ready for football? Hopefully you have a good weekend – stay cool.

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Killing cars, News Media and Coke

Jeff Esposito

Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter – an interesting look at social media in a vacuum for a large delicious beverage maker. How Gap Activated Its SXSW Presence – this is a good look at how Gap maximized their presence at SXSW and built up a strong social presence that would make you forget a certain logo snafu.

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Five for Friday

Jeff Esposito

Some people say the ‘za is actually quite good – being allergic to tomatoes, I couldn’t tell you, but their bacon and cheese white pie is delicious. To me the only good thing about them was the retired Noid, but recently they made a big PR/Brand/Advertising push to show the changes that they were making to benefit their customer experience.

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Hey kids Santa’s a Hoax, Teeny Bopper Fights the Man & Cowgirl Down

Jeff Esposito

My buddy is leaving our team after nearly three years to head up the social media and community efforts for the Boston Beer Company , yes they make delicious beer. Today the PR & Social Media team at Vistaprint is losing a great teammate in Nick Gosselin.

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Social Media: Personal or Impersonal?

Jeff Esposito

Here are two examples, one personal and one best practice (in my opinion): I was out with 3 girlfriends at Dos Caminos , a delicious Mexican restaurant in New York City. By being active in social media, companies can show gratitude and retain a loyal fan base.

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Forget about FroYo, Chobani makes yogurt social

Jeff Esposito

When you eat at a delicious restaurant, what’s the first thing you do? Chobani is not something that I would immediately associate with social. What was the deciding factor to get into the space? Social media and food are very closely connected. Tell your friends!