Techipedia: Tamar Weinberg

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# There’s power in numbers, and Facebook definitely has established itself as the social network of choice for the general public. These can be automatically posted to Twitter, as well.

Industry 231
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5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

Follow him on Twitter. Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. They might not tweet as much, but they are definitely focusing their attention elsewhere. Darren Rowse?

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. There are a number of channels (Facebook, Twitter, forums, etc.) This is definitely empowering and makes for better, and I would argue, happier, employees. Patience is definitely important. Here’s what I’ve learned from her.

Sports 204
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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

There have also been doctors that have used social networking tools, like Twitter, during surgery. He used Twitter to raise money for charity if people tweeted and blamed his cancer. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Most influential Twitter accounts associated with this article. Twitter Influential Steven DiMartino. That’s definitely a lot to think about when considering what Social Analytics can bring to the analysis of events.

Analytics 164
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

And it’s why Jill and Kevin will definitely forever be remembered in our hearts. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. It’s why our eyes opened up when we watched how exactly why our definition of beauty is distorted. on this post. Answers Yahoo!

Video 236