Akamai Marketing

JULY 26, 2011

And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. What if the headline is “8 ways to make 1 million dollars using Twitter&# bet that would get shared. Either way: stinky milk should never be shared or consumed.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

DECEMBER 29, 2011

Beyond The Numbers: I definitely worked with people to think beyond follower counts, but I’m not completely satisfied with my own goal to build more scaleable social media programs. I think there is definitely more room for growth here. ? I’ve gotten a little lazy, especially on Twitter, about STARTING the conversation.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JULY 13, 2011

However, we all create our own rules and definitions for what works for us in social media conversations. At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter? Also, on Twitter, I’m going to use the hashtag #sociallyspeaking to discuss this. Besides Zappos. =).

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

AUGUST 3, 2011

I can tell you that my audience on Twitter is mostly male. This has another perk: its much more satisfying and you’ll definitely learn something too. Here’s why: it doesn’t matter the age, gender, race, marital status or income of users on social networks because your talking to each of them. Individually.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

NOVEMBER 13, 2012

The industry is still evolving definitive best practices, but that shouldn’t stop you from social media strategic planning. Twitter is not a strategy. We have planning templates to get you started ! I’ll be the first to admit that social media measurement is evolving and slightly awkward still. Facebook is not a strategy.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

FEBRUARY 3, 2011

Building up your social media presence will almost definitely take time. The DRINK ME Reality : More often than not though, businesses feel frustrated by how small they feel when they drink the social media kool-aid and aren’t flooded with fans and followers. Allow yourself time to grow. "We're ALL mad here" indeed.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 1, 2011

Right now and in the future, measuring social media will come down to determining your definition of success and measuring against that definition. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself.

ROI 161

ROI Social Media CPC Metrics 161