Techipedia: Tamar Weinberg

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

There’s power in numbers, and Facebook definitely has established itself as the social network of choice for the general public. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting.

Industry 231
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

They have hundreds of internal staff and thousands of travel agents and websites using their new branding on a daily basis and needed some way to maintain brand consistency. So, although maintaining a consistent brand in the digital age is most definitely a challenge, it is a challenge definitely worth undertaking.

Brands 185
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

If i was giving away free perks id definitely want them to go to some one who wasn’t out to get something for nothing. It definitely seems new to many, but it’s not. Of course, I don’t have figures available, but I’ll definitely vouch for this being positive toward the cruise line’s brand.

Brands 133
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

And it’s why Jill and Kevin will definitely forever be remembered in our hearts. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. It’s why our eyes opened up when we watched how exactly why our definition of beauty is distorted. on this post.

Video 236
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. I personally learned about Roger Smith Hotel at a social media conference and was told that it’s the place to be.

Hotels 245
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. I feel that the last part about how consumers having a loud voice that needs to be attended to is very true.