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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Tracking the KPIs of Social Media. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013.

Analytics 380
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Marketing Is Dead

Twist Image

Beyond the irony that Lee used a traditional marketing tactic (solid copywriting) to illicit a stream of actions that have made this link incredibly popular (thus debunking his own thesis), once again we're in a world where definitions and explanations get confused. social capital. social media. Of course it has.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

MicroVideo shops will start popping up – video is just still to expensive for many BtoB Marketers and with the advent of some cheaper high definition video cams – I think you are going to see many small video shops popping up. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social.

Marketing 217
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You Damage More Than Your Own Personal Brand With Bad Online Behavior

Myrland Marketing

Whether you are deliberate about its definition and execution or not, you have one. He might also have built up enough social capital with the people he cares about online that they will support him no matter what, but I doubt that anyone is so popular they can muster that kind of support from everyone. It is your brand.

Brands 49
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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

are drastically impacting our definitions of basic workplace literacy. The same technology that is impacting our definitions also provides us with the means to have the discussions, although it will mean we have to step outside of our silos. They are the scaffolding that allow people to develop more technical skills.

Project 100
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

July 3, 2008 at 9:17 am Insight Into the World of Plurk | Collective Thoughts July 3, 2008 at 3:49 pm Does Plurk’s Karma guage Social Capital? I definitely prefer the networking environment of Plurk to the to broadcasting environment of Twitter. Great post.

Twitter 199
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Why You're the Key to Social Media Success

Convince & Convert

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.