Small Business Mavericks

JANUARY 15, 2016

But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. Do all of these tasks impact your ROI?

System 70

System Social Media ROI Retail 70

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? You definitely landed on the right blog post today as I am going to help you. This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. If this is you, you are not alone.

Social Media 147

Social Media Training Startup Team 147

Pam Moore

JANUARY 28, 2019

Failing to plan your integrated social media and digital marketing strategy is planning to fail! Social media can not live in a silo. It's not a band-aid for a business with problems. If you want to succeed in business today you need to plan your work and work your plan.

Social Media 113

Social Media Marketing How To Template 113

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

How To 113

How To Marketing Metrics ROI 113

Pam Moore

MARCH 29, 2017

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

Social Media 60

Social Media Small Business ROI Analysis 60

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

SEPTEMBER 21, 2016

Conversion rate optimization helps businesses increase leads, sales, return on investment and more. For many businesses, CRO can make or break their business success. Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Conversion rate definition.

ROI 60

ROI Conversation Training Template 60

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Definition of branding.

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? There are definitely pros and cons to using the Facebook boosted post ads. Take a listen to episode 209 of the Social Zoom Factor podcast to learn the following: Clear explanation of the Facebook boosted post.

Advertising 166

Advertising How To Facebook ROI 166

Pam Moore

NOVEMBER 3, 2017

The sad truth is these same experts are confusing new social media marketers more than helping. Although there is no guarantee that you will reach your target customer on any media today, including Facebook advertising, there are definitely strategies and tactics that can help you achieve a better ROI if you plan ahead.

Advertising 165

Advertising Facebook ROI Training 165

Pam Moore

JULY 7, 2017

Definition of content creation and new ideas. Definition of content curation. Definition of content regurgitation. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Increase sales by generating more leads using social media to nurture relationships. Need more help? SoundCloud.

Curation 165

Curation Content How To Marketing 165

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 103

Social Media Marketing Training Industry 103

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. She specializes on the topic of small business tips and resources.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.

Social Media 168

Social Media Marketing Small Business Cost 168

Pam Moore

JUNE 22, 2017

Not only can even small businesses with tiny budgets more quickly create quality content at a lower cost when partnering with micro-influencers, but they can also immediately tap into an audience that has a trusted leader, the influencer! – Influencer marketing for small business.

Course 163

Course Influencer Training Small Business 163

Pam Moore

SEPTEMBER 9, 2020

Have you heard about marketing and sales conversion funnels but not sure what they are or how exactly to use them to grow your business? If yes, you definitely landed on the right blog post today. Social media and digital marketing requires your greatest asset which is time. This is how ROI is achieved!

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. Standing out in the digital sea of noise is a struggle for any business today. There is definitely not a lack of brands trying to get the attention of their dream customers. Supporting Resources .

Advertising 78

Advertising Facebook ROI Template 78

Pam Moore

MAY 12, 2019

However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. In reality, the logo is the easy part and only one small yet very important component of your brand. Definition of branding. Definition of branding.

Brands 109

Brands Strategy Reputation Authentication 109

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? It’s a really interesting strategy, especially when you think of how you can use it on social media. . Think of all the possibilities for Stories content and social posts if you have multiple sales during the shopping weekend. You can definitely go the SMS route.

Social Media 67

Social Media SMS UGC Marketing 67

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on.

Industry 231

Industry Real Estate Social Media Travel 231

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. Or gasp, you can’t measure it and there’s no ROI!

Social Media 166

Social Media Social Networking Class Case Study 166

Pam Moore

OCTOBER 6, 2016

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. In episode 155 of the Social Zoom Factor Podcast we dug into the definition of thought leadership, the benefits and foundational strategies. You will reap what you sow.

Social Media 167

Social Media How To B2B Authentication 167

Pam Moore

SEPTEMBER 18, 2017

It is not driving business. It is not driving ROI. Unfortunately many marketers confuse social buzz with social bucks. They are definitely not the same. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results.

Content 162

Content Training How To ROI 162

Pam Moore

JULY 10, 2017

Communication has and always will be foundational to relationships and success in life or business. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Definition of content marketing.

Content 166

Content How To Marketing Training 166

Pam Moore

SEPTEMBER 7, 2020

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? You definitely landed on the right blog post today as I am going to help you. If this is you, you are not alone.

eBook 78

eBook Social Media Template Templates 78

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

Metrics 60

Metrics How To Marketing ROI 60

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. It's also how you achieve a positive ROI on every piece of content you produce. Irresistible (definition). This is how you earn trust. Winning! :).

eBook 141

eBook Content Findability Template 141

Pam Moore

SEPTEMBER 18, 2016

If this is you, then you definitely landed on the right blog post and podcast today. Social media is not a band-aid for a broken business. Business owners and leaders must start being more careful of who they hand over the social media keys to. Why you must understand more than business 101.

Social Media 60

Social Media Marketing Social Networking ROI 60

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? You definitely landed on the right blog post today as I am going to help you. This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. If this is you, you are not alone.

Social Media 60

Social Media Training Startup Team 60

Diva Marketing Blog

JANUARY 31, 2017

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. Lee Kantor,Business RadioX® : We lean on Linkedin.

Small Business 40

Small Business Authentication Communities Questions 40

Diva Marketing Blog

JANUARY 31, 2017

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. Lee Kantor,Business RadioX® : We lean on Linkedin.

Small Business 40

Small Business Authentication Communities Questions 40

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Have you heard of audience marketing but not sure what it is, how to develop an audience first marketing strategy or how to use it to grow you business? You need a structured plan to be successful using social media.

Template 78

Template Templates How To Training 78

Hootsuite

FEBRUARY 23, 2023

How to calculate your CPM, CTR, and conversion rates yourself Knowing how to calculate social media metrics is a skill all marketers should have. What is the best Facebook ads budget for small business? Schedule all your social posts and track their performance in one dashboard. Then click Apply. Don’t panic.

CPM 135

CPM Tools Facebook How To 135

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Communication has and always will be foundational to relationships and success in life or business. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Content 112

Content Marketing Training Template 112

Pam Moore

DECEMBER 19, 2017

Just as soon as you think you have your savvy marketing hands around a Facebook marketing strategy, things shift right underneath your social feet. However, the continuous change shouldn't stop you from planning, learning and continually optimizing for better ROI. You need a structured plan to be successful using social media.

Facebook 166

Facebook Marketing Training Template 166