article thumbnail

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Social Mentions.

Metrics 195
article thumbnail

Surprise and delight: What it is and brands who get it right

Sprout Social

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Let’s go over a few examples of brands who really understand surprise and delight marketing—they would definitely be go-to coordinators for a surprise party: Qualtrics. Surprise and delight ideas.

Brands 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creating Women’s History Month social media ideas that resonate

Sprout Social

Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. Their list includes manufacturers, retailers, suppliers and distributors.

article thumbnail

Best times to post on TikTok in 2023

Sprout Social

Best Times to Post on TikTok by Industry There’s no definitive answer to what the best times to post on TikTok are, and we can only offer insight with the data we have. Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce?

Tourism 108
article thumbnail

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Retailers can find customers that are posting in-store and immediately address issues. Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. Get our Definitive email newsletter.

Data 60
article thumbnail

Social media measurement: how to figure out what works

Sprout Social

There is no one-size-fits-all definition for social “success.”. For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. It’s no secret that many marketers still struggle with social media measurement. The problem? 1: Define your social media goals!

article thumbnail

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. Get our Definitive email newsletter. Create Memorable Experiences.

Content 60