Jason Yormark

DECEMBER 28, 2009

But really, it falls on those that really want to make a career out of social media marketing through learning the craft, and getting familiar with as many tools as possible. I’ve found getting familiar with reporting tools such as Radian 6 and Social Radar a good start. However those can be expensive tools to get access to.

Social Media 197

Social Media Radian6 Small Business RSS 197

Danny WhatMough

SEPTEMBER 20, 2012

When it comes to KPIs, less is most definitely more. Select your tools. One of the biggest mistakes of any analytics programme is to select tools first: “we have purchased Radian6, therefore we’re going to measure XYZ.” Take each objective and identify the KPI that will give indications of results.

Campaign 70

Campaign Social Media Radian6 Analysis 70

Net-Savvy Executive

MARCH 15, 2011

Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Social Media Strategery

AUGUST 18, 2010

Also, we need more vendors to partner with institutions to bring these tools into the classroom. At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. The feedback was awesome. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Justin Levy

JUNE 21, 2010

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Ari Herzog

SEPTEMBER 30, 2010

Headline : Director of Community at Radian6. As Director of Community for Radian6, I work with marketing, communications and customer support professionals to monitor and engage in social media, and measure the results of their efforts. Summary : Brands are built and developed by communities.

LinkedIn 89

LinkedIn Radian6 Education Consultant 89

Diva Marketing Blog

JUNE 10, 2012

Marketers think like media tools, literally. Geoff Livingston: They definitely fit in frequently. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise. From your perspective, what is the most significant challenge facing the 21 st century marketer?

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. A new product launch.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” I think what’s good for guys like me that are in the social software business is that people don’t have a clear sense of the business objective, and so they reach for these tools as the crutch or. You get the tool first. The software is just a vessel.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” I think what’s good for guys like me that are in the social software business is that people don’t have a clear sense of the business objective, and so they reach for these tools as the crutch or. You get the tool first. The software is just a vessel.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# I'll definitely give this a try! Thanks for the Radian6 mention. link] Wendy A.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 17, 2012

I thought the English flavor was definitely present throughout, from the opening and closing ceremonies to all the great stuff that NBC did around town, sort of highlighting London and the surrounding area. So there are still a lot of other places where we talk about the tool or the means, instead of just focusing on the end.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). Holden-Bache I don't usually get too excited for books, but this will definitely be an exception. link] Adam Q. link] Adam Q. link] Adam Q.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. I especially like your last point — if social media has changed anything, it's changed the definition of influence. link] robertwheatley Amen. Frank_Strong This is a great post Jay.

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools.

Tools 188

Tools Social Media Radian6 Widget 188

Justin Levy

DECEMBER 6, 2009

All of these marketing tools will help gain a restaurant visibility and exposure. But, these marketing tools don’t help when an increasing number of eyeballs are turning to Google as their primary source of information. They’re part of most restaurants’ marketing toolboxes.

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

JANUARY 19, 2012

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Background.

Software 140

Software Review Alterian SM2 140

Techipedia: Tamar Weinberg

JULY 8, 2008

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# However, Nick is dead wrong about the lack of tools. However, I stand by my belief many students wont see or have access to these tools.

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

FEBRUARY 23, 2012

Eric : Well, it definitely lowers the hurdle in terms of activation. Eric : Yeah, it’s definitely an old school mentality. If ever there was a justification to invest in content marketing on the B2B side, a number like this is definitely it. Lauren : Yeah, we definitely have someone that runs. It’s just crazy.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JULY 27, 2012

But it’s definitely not the same without you leading the show. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. But we’ll try it. Eric: It’s good to have you back, man. Jay: Thanks. So, glad to have you back on the call.

Airlines 115

Airlines Sentiment Hotels ROI 115

Techipedia: Tamar Weinberg

MARCH 10, 2010

He also offers high quality tools, many of which are free. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community. Knowing the tools doesn’t make you an expert. Reply Tamar Weinberg March 10, 2010 at 3:27 pm Organization is definitely key.

How To 240

How To Marketing SEO Training 240

Webbiquity SMM

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JUNE 16, 2010

People are definitely saying something about what your business is saying or doing on the web. If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank. PostRank is becoming one of my favorite tools. What do they complain about?

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

JUNE 14, 2012

I know that you’ve definitely preached it in a lot of your presentations, Jay, where you talk about just numbers on their own are not constructive whatsoever. You don’t need a full blown Radian6 installation to get started, just doing some listening. We definitely notice trends with who follows which account.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Retweet-style sharing tools? How many more platforms or tools must one try to digest/use regularly? Check ( Facebook Lite ).

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use heat map tools like CrazyEgg to see how people relate to your site. Add Flog Blog, and several other RSS tools. Use your listening tools to stay active in pertinent discussions. Be sure to stay aware of those.

Social Media 280

Social Media Brands RSS Technorati 280