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The Tune-Up Of TV

Twist Image

Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. " Nielsen is evolving its definition of TV. The question becomes: if the definition of TV changes as dramatically as it is, what becomes of advertising.

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How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

So, ask yourself these questions: Do I know how each incoming lead found my company? If you answered no to any of those questions, it’s time to get on board with a call tracking plan. If you answered no to any of those questions, it’s time to get on board with a call tracking plan.

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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. To hashtag or not to hashtag? Hashtags are an essential asset in your digital marketing toolbox.

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What Makes Customers Loyal to Brands?

Convince & Convert

To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.

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The New Twitter Effect

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If Twitter were not simple to use, simple to publish and - best of all - a simple platform for mobile devices, we would not be witnessing this daily barrage of insights, insults and oddities (like I said, the platform is agnostic, so it's definitely not all pearls of wisdom).

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The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. I definitely think the page is worth a visit!

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How To Get More Share of Voice on Social Media

Hootsuite

Now, the definition includes overall online visibility , including social media mentions and where you show up in search results. A higher share of voice usually leads to more sales and brand awareness , so it’s definitely worth paying attention to. Taking a firm stand on a hot topic will definitely blow up your mentions.