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The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Sentiment 110
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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. It can help answer questions such as: Who is making waves in my industry? Definitely worth a look, as it can provide insights into what may work for you. Ready to tune in? ​ What techniques are they using?

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Before we can answer these questions, it’s important to understand what a social media policy for employees is and what it isn’t. Traditionally, a social media policy for employees included the following : A formal definition of a social media policy and the reason for its existence. What is a social media policy for employees?

Policies 146
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How do you Measure Success?

Direct Marketing Observations

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. Regardless, they were powerful words, if not a powerful question. So, needless to say, there is a bit of an accumulation.

Sentiment 196
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Sales enablement and marketing: How to support your reps with data

Sprout Social

Let’s kick things off with a quick definition. Asking questions about products or reaching out via social media. Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them.

Data 117
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

Not to be confused with A2P (Application-to-Person) messaging, P2P is by definition incredibly personalized as it is required to be by law: messages have to be sent one-by-one, versus en masse via an A2P provider. Asking a question in your initial text, for example, leads to a 20% greater response rate! P2P Texting stats from Hustle.

Strategy 211