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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

We are going to go through a series of questions that will help you in your audit. People are definitely saying something about what your business is saying or doing on the web. What other questions will you ask yourself in a social media audit? Follow him on Twitter. Visit [link] to take advantage.” What do they complain about?

Questions 277
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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace.

Data 197
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Quora? Verdict: Awesome.

SocialFish

I can see myself using it like that a LOT, thought of a few this morning based on question threads I was browsing. You post a question, you get answers. The site is very actively moderated , so the questions have to be asked in a particular way, so it’s not personal to the questioner, and so it’s not a yes/no answer.

Radian6 276
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 160
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What questions are you trying to answer? And of course thanks for including Radian6.

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The Specialization of Social Media Analysis

Net-Savvy Executive

The response might come from a customer service or PR function, but the basic idea is what Radian6 calls "the social phone:" social media represent a new customer-service touchpoint, and companies need to respond to every mention that merits or requires a response.