Waxing UnLyrical

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#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

This evolution of Klout allows users to ask questions of experts. Eric Wittlake got to the point quickly, saying: I noted that asking questions of a real expert—like a chef on Twitter—who has answers for you quickly and when you need them, is a type of influence. Details in this Wired piece.).

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What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

It’s most definitely a No.1 Next question … Does Your Business Have a Vascular System? The basics are as follows (spoiler alert: I am very much not a medical doctor): The heart pumps blood. The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body. Your business has a heart.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Influencer Dance Definitions. This key question starts with identifying your program’s key topics or products. They are often more authentic and more likely to have actually used the product or service. Who are these micro influencers and why should you consider them for your next marketing project? Identifying the Right Influencers.

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#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

The chat was kicked off with a question about the risks of social media monitoring in the workplace. Tressa Robbins followed up with a very good question, asking: A1 But if one’s social media activity is set to public, isn’t that implied permission? MeasurePR #measurepr.

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How AI May Impact PR Pros

Waxing UnLyrical

Here are four questions my peers often ask and some insights. As to the extension of this question, whether or not AI spells the end of civilization as we know it, I don’t think so. Further, it promises to do this on a much faster definitive level. Will people (e.g. will I) lose my job to AI? At least not in our lifetimes.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Here are some questions to ask yourself as you develop a strategy for social networks, both new and old. This question should not only alter your strategy but could effect whether you’re going to be present at all. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

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Better Late Than Never: Oct. 16 #measurePR transcript

Waxing UnLyrical

We had some discussion on how to measure business-to-business (B to B) engagement, based on a question from Dawn Kelly, who is new to the #MeasurePR chat. Erin Greenfield asked a great question about Pinterest measurement, and it’s a question that will grow in importance as companies develop their strategic use of Pinterest.

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