Sherrilynne Starkie

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. Photo by Jon Tyson on Unsplash.

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Deleting your Facebook status

Sherrilynne Starkie

This is the question I recently posed on Facebook using the questions tool. Brands, however should definitely think twice. Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? Almost 30 people took the time to answer and the overwhelming response is, yes!

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Reader Competition: Seven Elements of Business Development

Sherrilynne Starkie

Along the journey from not knowing you to engagement, they ask seven questions. How do your answers to their questions rate? . This is your elevator pitch and is the definition of your niche. Clients aren’t sold services. They buy on reputation, relationships and referral. Awareness — Who are you?

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Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice. Here’s the questions I usually get: How did you get a start in your career? Getting my first agency job is a definite highlight. What are some of the highlights of your career? .

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Analytics: what are you really learning?

Sherrilynne Starkie

However, our analysis showed that although this demographic was definitely present and highly-engaged on Facebook, they were not only unlikely to friend this government client on Facebook, they’d see its presence there as a threat to their personal privacy. 5 Questions Social Media Marketing Analytics Can Answer. Related articles.

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