Jeff Esposito
FEBRUARY 1, 2013
About a week plus ago, she noticed that someone was using her Facebook profile picture for a fake account that was doing some questionable things. Definitely worth reading if you have a social media profile. I Am Not Melissa Dugan – this is a very important read from my friend Amy Vernon.
Jeff Esposito
MARCH 25, 2013
While my definition of community may differ from my good friend, and The Community Roundtable c0-Founder Rachel Happe, we both agree that it is an important and often underutilized aspect of a business. Good thing the survey has a question for that .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jeff Esposito
OCTOBER 18, 2013
Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The use of personas is as varied as its definition. The answers to all these questions should be similar for your customers and your company personas. The Three Types of Personas.
Jeff Esposito
DECEMBER 3, 2012
If you’re going to allow local affiliates to name themselves, give them appropriate messages in case they’re questioned. Good solid communication practices, a definitive decision around branding, plus engaging a third party or external agency to strategically plan and review messaging, could potentially put this organization back on track.
Jeff Esposito
OCTOBER 15, 2010
If your boss comes to you tomorrow and declares, “I want to measure our social media success,” your first question should be: “How do you define success?”. Granted your social media goals should have been laid out at the start, but it’s always important to understand how your definition of success may change over time.
Jeff Esposito
JUNE 24, 2011
Four Reasons You’re Not a Media Company – Everyone can blog, the real question is should they? Rebecca Denison talks about the need for pros to adopt and conform to a series of measurement tactics and is definitely worth the read. While the post stirred the pot, the heated debate in the comments is one not to miss.
Jeff Esposito
JANUARY 7, 2011
The first full week back after a long vacation including New Year’s Eve definitely drags. It’s a new question answering service that has been around for roughly a year, but has now hit the tipping point. The work week was slow some days, but fast others. Is Quora Just A Social Media Crush? –
Expert insights. Personalized for you.
42 
Let's personalize your content