Direct Marketing Observations

MARCH 29, 2010

I know there are more questions that could be added, so feel free to add to it. If you can answer in the affirmative to the majority of these questions, then you are well on your way and uniquely positioned to help a lot of organizations. Consider this the reverse RFP for social media consultants and companies.

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

JANUARY 12, 2018

It’s amazing to me that in 2018, the questions on influence in social are still pondered as if it were the latest work-out fad, “Yea but will it give me abs?” ” The reality is that we shouldn’t be surprised that the questions still persist. Posed as a question and a statement. Do they engage?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

SEPTEMBER 30, 2014

Regardless, they were powerful words, if not a powerful question. Maybe, just maybe, we’re getting the definition of success wrong? Perhaps if we realign our definition of success, we can achieve more? It’s weird but when I wrote it down it didn’t have the same impact as it did at that moment. Maybe it’s the timing of words.

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

JANUARY 31, 2018

I can tell you answering any of these questions requires some soul searching. Would you agree that essentially, B2B marketers, are relying on a definition of engagement that a) really doesn’t mean much anymore in social media and b) shouldn’t apply to them? This is the great struggle for the enterprise in social media.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

FEBRUARY 23, 2011

I think so, there is definite relevance to our existing relationships when doing business. So this begs the question, Will this increase the noise or the signal? No, they are now joined at the hip sharing the same clothes! Read this snippet below from Google’s blog post about social search. Is this is a good thing?

Curation 168

Curation RSS Feed Feedly 168

Direct Marketing Observations

FEBRUARY 21, 2012

4 years ago, we were still fixated by the numbers, and the bulk of measurement questions still consisted of “how many”, but “who and why” are starting to become more of a focus in social. 3 years ago, the numbers bordered on the ridiculous but some trends were starting to take shape.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

JANUARY 21, 2011

Two questions come to mind however. Which means that the phenomena of social networks has definitely peaked our collective interest as marketers and yet we are still not quite sure how to us social to sell or market our stuff-What do we do? What is the reality? There is not much of a difference between you and them. How do we use it?

Social Media 166

Social Media Social Networking Class Case Study 166