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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. Its pure propaganda published online with the deliberate purpose of spreading misinformation. Twitter too, has announced steps to increase the transparency of ads on its platform.

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I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

Buffer Social

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them. What is X Premium?

Twitter 101
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Social media stories: Your guide to all social media story platforms

Sprout Social

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What platforms offer social media stories? What are social media stories? Facebook Stories.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367
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Experiment: Does AI Write Better Twitter Posts Than Humans?

Hootsuite

But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Does the Twitter algorithm penalize tweets written by AI? An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. Twitter is a conversational platform.

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Twitter Advanced Search: A Comprehensive Guide for 2023

Keyhole.co

While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

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