Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Let’s kick things off with a quick definition. Making the link between sales enablement and marketing.

Data 115

Data Marketing How To Collaboration 115

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. And, sentiment about pumpkin spice is 69% positive. It’s definitely not too late to jump on the pumpkin spice bandwagon.

Marketing 100

Marketing Sentiment Apple Trends 100

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. Text message marketing is a prime example of meeting your audience where they are, serving to enrich your brand’s mobile experience.

Strategy 211

Strategy Marketing SMS Mobile 211

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed.

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. Definitely worth a look, as it can provide insights into what may work for you. Or L’Oréal and Garnier? Ready to tune in? How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 99

Influencer Brands Collaboration Authentication 99

Oktopost

JUNE 4, 2020

Traditionally, a social media policy for employees included the following : A formal definition of a social media policy and the reason for its existence. HR, legal, marketing, and even IT all play a pivotal role in developing the policy. Having the collaboration of HR, legal and marketing is not enough. Who has access to them.

Policies 146

Policies Social Media Guidelines Sentiment 146

Webbiquity SMM

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Convince & Convert

MAY 18, 2016

Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts. So what are the key questions all good marketing win/loss analyses have in common? The Buyer’s Process.

Tools 107

Tools Strategy Marketing Analysis 107

agora pulse

DECEMBER 28, 2017

If you’re using a listening platform like Agorapulse, you can even create searches for posts with a positive or negative sentiment! Some brand conversations are much more prevalent than others – it definitely helps if your product is interesting and not just functional! Truly riveting stuff, I know.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130

Content iPhone Sports Remix 130

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Direct Marketing Observations

SEPTEMBER 30, 2014

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. Maybe, just maybe, we’re getting the definition of success wrong? So, needless to say, there is a bit of an accumulation.

Sentiment 196

Sentiment ROI Company Strategy 196

Buzz Marketing for Technology

JULY 27, 2011

Through social media, broadcasters and brand marketers can capture awareness, which builds an audience and then inspires them to take action – whether to watch a premiere or purchase a product. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 93

ROI Cost B2B Organization 93

Unmetric

AUGUST 19, 2019

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Track relevant hashtags.

Social Media 91

Social Media Tools Price Hashtag 91

Jason Yormark

JANUARY 12, 2010

If you are a serious blogger or a digital marketer, it’s a must have. A great way to test it out is to simply search your name and you can a nice little dashboard of information including measurements of sentiment, passion, reach and a variety of other data points. Great Social Media, Digital Marketing & ProductivityTools [.]

Products 192

Products Tools Social Media Tweetdeck 192

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Social Media 62

Social Media Strategy B2B Collaboration 62

Dave Fleet

SEPTEMBER 29, 2010

The definition of “influencers” from a client perspective. As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&# Conversion.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Likeable

JULY 29, 2020

If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. A/B testing, also known as split testing, is much like the experiments we did in science class—except here, we’re testing the effectiveness of marketing materials. This goes for traditional marketing and social media alike.

Social Media 107

Social Media Class Sample Samples 107

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Find definitions for specific card and end screen metrics here. Popular YouTube analytics tools.

Metrics 145

Metrics Analytics YouTube How To 145

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . Design a Powerful Influencer Marketing Campaign.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . Design a Powerful Influencer Marketing Campaign.

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

SEPTEMBER 12, 2023

So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. These are particularly useful for precise information, like a specific definition, quote, or product details. Through competitor analysis.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Buffer Social

MAY 25, 2023

For the latest installment of Creators Unlocked , we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies. It's not my instinctive self-definition.” This can spark other forms of content, like a Twitter thread or a podcast discussion.

Social Media 83

Social Media Content Newsletter How To 83

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Send Help … Please. Creative Commons CC0.

Survey 185

Survey Industry Newsletter Press Release 185

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Convince & Convert

AUGUST 31, 2015

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. (highlight to tweet). And that’s precisely where social media comes in. The Hunger Games grossed $152.5

Social Media 60

Social Media Sentiment Price Diagrams 60

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Avoiding Women’s History Month marketing mishaps Consumers increasingly decide who to buy from based on how a brand’s values align with their own. Something isn’t adding up.

Social Media 115

Social Media Team Groups Groups 115

Audiense

MAY 6, 2016

IBM Watson looked at Marchesa’s social media to translate the followers’ sentiment into colours. Worn by model Karolina Kurkova, the dress was definitely one of the highlights. Or a marketing ploy? On reading the email, it’s pretty evident that it’s a genius marketing trick by the team over at Krispy Kremes.

Team 92

Team Fashion Analysis Sentiment 92