Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

Klout 159

Klout Nielsen Influencer Social CRM 159

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase.

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

JULY 27, 2012

But it’s definitely not the same without you leading the show. That maybe we shouldn’t arm everybody in social, because if you get one flight attendant like that, and then put her on Twitter, the brand equity of that company is right down the tubes. But we’ll try it. Eric: It’s good to have you back, man.

Airlines 115

Airlines Sentiment Hotels ROI 115