Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

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Influencer UGC Metrics Case Study 93

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. According to a study done by BusinessWire, 61% of people trust a recommendation they see on a social platform from an influencer, while only 38% would trust a recommendation from a brand. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Fair question!

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Influencer Instagram Brands Marketing 110

Sprout Social

OCTOBER 24, 2022

When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level. The following list of social media manager interview questions is a great place to start. Organization and time management questions.

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Social Media Management Questions Social Media Skills 88

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass.

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Questions Banking Insurance HootSuite 104

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

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Course Influencer Training Small Business 163

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. TikTok didn’t invent influencer marketing.

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Trends Influencer Strategy Hashtag 145

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

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ROI Influencer Marketing Campaign 52

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

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Influencer Marketing Instagram Engagement 74

Audiense

APRIL 6, 2018

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Some of our highlights: What makes an influencer an influencer. What would you say an influencer is if you were asked? Who are the influencers to these people?

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Influencer Strategy Marketing Overview 90

Waxing UnLyrical

OCTOBER 26, 2011

And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up , we thought we’d talk about that. We tackled four questions, and I was thrilled that it was an engaged discussion with several new participants as well. Do we, as an industry, get our definitions wrong?

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Influencer Social Media Klout Flickr 174

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Influencer Social Media How To Campaign 104

Jason Yormark

AUGUST 8, 2012

So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. While this may seem like a simple question to answer, most companies and organizations do not have a strong answer. ” How does your business measure success overall?

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Consultant Questions Social Media Tweetdeck 254

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

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Influencer Reputation Flickr Loyalty 215

Mindjumpers

AUGUST 26, 2011

I will try to figure out the answers to these questions, and also make a small discussion about how brands should try to make use of these important advocates to create a positive impact on their businesses. Also, definitely keep an eye on the ones most engaged in your brand. Here, I will try to make some reflections on the subject.

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Influencer Brands Blogger Fashion 188

Ignite Social Media

JANUARY 8, 2024

What does De-influencing mean? While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. Getting 1,000,000 views with paid is just a question of budget. What does KPI mean?

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Social Media CPA CPM CPC 124

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little? Not to worry.

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Influencer Social Media Nielsen Collaboration 99

Oktopost

AUGUST 29, 2022

If you’d like the inside scoop on the questions above, this episode of Behind the Post is for you! As a podcast host herself, you’ll definitely want to hear this! Want to launch a podcast? Need to build a B2B TikTok strategy from scratch? Don’t know where to start with social metrics and reporting?

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B2B Strategy How To Social Media Management 129

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. The appeal of engaging influencers to share your message is centered around trust.

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Influencer Marketing Authentication Social Graph 60

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

SocMed Sean

FEBRUARY 15, 2022

TikTok Marketing Is Still Inexpensive and Offers Influencer Connectivity. Is TikTok influencer marketing worthwhile? Influencer marketing is one of the hottest trends in digital social media marketing, and for good reason: it works – especially among the Gen Z crowd. Are TikTok ads effective? billion active users and 2.5+

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Trends Strategy Marketing Authentication 147

Waxing UnLyrical

MAY 29, 2013

This evolution of Klout allows users to ask questions of experts. We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. Events Guest Posts Measurement MeasurePR #measurepr conversation analysis Influencer Network Analysis Klout Experts traackr'

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Klout Analysis Influencer Conversation 225

Convince & Convert

APRIL 6, 2016

Add that to the fact that influencer marketing is constantly evolving, and marketers have a really stressful job on our hands. To ease my mind about staying up-to-date on influencer marketing news, there are a few very simple habits I’ve formed. I highly recommend making sure that one of your alerts is “influencer marketing.”

Influencer 60

Influencer Marketing Education Newsletter 60

Convince & Convert

AUGUST 19, 2015

While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking. highlight to tweet) The influencers here are disclosing the fact that the giveaway or post is sponsored by the brand. Responsibility Conundrum.

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Influencer How To Marketing Guidelines 60

agora pulse

JULY 11, 2016

In a recent blog post by Twitter the writer shared the amazing statistic that “40% of Twitter users say they’ve made a purchase as a direct result of an influencer.” ” What that means is if you want to start seeing real results on Twitter, then connecting with Twitter influencers can be an effective strategy.

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Influencer Twitter Curation Statistics 60

Social Media Strategies Summit

APRIL 8, 2021

To help you answer that all-important question, I’ve weighed up the relative merits of the two platforms. However, one study found Reels achieve an average engagement rate of 2.7%, while another found that TikTok influencer engagement rates range from 5.3-9.4%, billion users – roughly double TikTok’s user base.

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Instagram Brands Real Estate Remix 234

Convince & Convert

JANUARY 27, 2016

One of the most common questions marketers ask me is whether or not they can prove some sort of tangible ROI on their influencer marketing. Use Employees and Social Followers as Influencers. Toyota provided influencers with this sample copy to use on Instagram for their campaign: “Doing a little good while looking good.

Campaign 60

Campaign Influencer Case Study Marketing 60

Buffer Social

NOVEMBER 14, 2023

She’s a disability influencer and advocate with a goal of elevating disability pride. Define your member growth journey One of the first questions I always get about starting a paid membership community is: Which platform should I use to host it on? Tiffany Yu ’s membership community is a great example of that.

Communities 97

Communities Social Media Tips Education 97

Waxing UnLyrical

MARCH 31, 2019

Here are four questions my peers often ask and some insights. As to the extension of this question, whether or not AI spells the end of civilization as we know it, I don’t think so. Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. Will people (e.g.

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Analytics Influencer Issues Metrics 164

Net-Savvy Executive

JANUARY 10, 2012

Take influence. But have you ever seen a unit of influence? Measurement requires observation We don't argue about the definitions of all online metrics. You might question the validity of the questions or sample, and interpretation is open to—um—interpretation, but you do math on people's responses.

Influencer 88

Influencer Reputation Survey Sample 88

Webbiquity SMM

MARCH 15, 2018

To raise your social influence + become an expert in your niche. Perfect if : you want to boost your social influence and engagement. Overall, a very good tool—but, because I tweet a lot more, I definitely prefer one that offers queue categories. What are you goals from social media marketing? To drive more traffic. PostPlanner.

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Social Media Tools Software Curation 234

SocMed Sean

MAY 9, 2018

The number one thing everyone knows for certain is that it will definitely take a lot of time before you manage to create a stable following. When someone is taking the time to ask you a question or talk to you on your social media , the very first thing they are expecting is for you to reply to them. Always Take The Time To Respond.

Social Media 210

Social Media Loyalty Engagement Questions 210

Webbiquity SMM

APRIL 13, 2021

There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. Influencer partnerships? But they are definitely worth pondering. Real-time conversation app Clubhouse has had an incredibly fast start. Sponsorships?

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Apple Plaxo Microsoft Vimeo 215

Pam Moore

JULY 7, 2017

If these are some of the questions you have then take a listen to the 105th episode of the Social Zoom Factor podcast to learn the difference between creation, curation and regurgitation of content. Definition of content creation and new ideas. Definition of content curation. Definition of content regurgitation.

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Curation Content How To Marketing 165

Keyhole.co

DECEMBER 28, 2022

Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics. The logical question that follows is: why is that? But the question remains: why? The answer is Engagement. A quick note.

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Instagram Influencer Analytics Notification 98

Sprout Social

OCTOBER 19, 2022

Content creators are definitely having a moment right now. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. They are the ones also following the creators and influencers they love. pic.twitter.com/5fPFA6fG2S. They’re everywhere.

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Campaign Content How To Influencer 105

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Definitely don’t do that. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

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Social Media Meme HootSuite Influencer 142