article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in advertising The online advertising industry is built on the back of impressions. To gauge brand perception accurately, consider metrics like brand awareness , customer lifetime loyalty, and Net Promoter Score (NPS). But impressions and click-through rates in advertising can be deceiving.

Metrics 107
article thumbnail

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Sticking to old definitions hurts businesses and consumers. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. Data reveals significant diversity gaps as high as 600% in white-collar jobs across industries.

Retail 178
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How B2B influencer marketing will grow your brand

Sprout Social

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 117
article thumbnail

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Brands like Amazon and Starbucks continue to be industry leaders because their strategy prioritizes constant innovation into digital tools that improve the customer experience.

Loyalty 60
article thumbnail

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” These are an easy way to show your company’s involvement in your industry. Tweet Type: What I’m Reading. Sample Content: .

Loyalty 60
article thumbnail

A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 104
article thumbnail

The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. Their posts, blogs or videos can rank for specific keywords related to your product or industry that lead potential customers directly to your site. definitely. ?