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#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

Our guest last week was Klout’s Megan Berry , who returned for an encore performance to #measurepr since, you know, everyone’s krazy about Klout. And given how kontroversial Klout is, what better guest to address their questions? How do you decide who gets Klout perks? Here’s a sample of the chat: 1.

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This Is Being Recorded. By You

Twist Image

We post tweets on Twitter , we check-in on Foursquare , we publish pictures of our daily lives on Facebook, upload videos to YouTube , and much more. The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. definitely not the opera. foursquare.

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The Gamification of Social Media

Social Media Marketing

By rewarding people with positive reinforcement for actions taken - much like Foursquare has become synonymous with - Empire Avenue uses a system of Achievements to recognize your progress. And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. Yes, that's an actual term.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Five Types of Social Media Influencers by Intelegia.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

An Open Letter to Marketers Who Abuse Social Media for Selfish Gain (KISSmetrics): Jon Morrow’s post on social media truths (and how to do it right) is definitely a great read. Hey, Foursquare was pretty small once! can benefit from online marketing. about their thoughts on online marketing. Social Media: General.

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