Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. And even the time needed for many of these methods is not too much and definitely worth the investment. Tips to conduct focus groups on little or not budget.

Research 78

Research Template Templates Training 78

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Trends and industry chatter using key phrases. Filtering through the noise.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Pam Moore

SEPTEMBER 18, 2017

They are definitely not the same. Leveraging the attention to drive real action that impacts your bottom line in a positive way is the honey pot. Unfortunately many marketers confuse social buzz with social bucks.

Content 162

Content Training How To ROI 162

Convince & Convert

AUGUST 27, 2015

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

ProBlogger

NOVEMBER 24, 2011

While SEO is definitely part of your job, your audience might not appreciate you going down that path. Yet it’s definitely a subject you want to explore more and build some expertise in so you can broaden your business. The level of engagement you’ll get on Google+ is perfect for a tightly-focused group like this.

Products 52

Products Google Groups Groups 52