Sprout Social
JUNE 23, 2021
The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.
Waxing UnLyrical
MARCH 22, 2011
On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?
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Pam Moore
OCTOBER 20, 2020
We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. And even the time needed for many of these methods is not too much and definitely worth the investment. Tips to conduct focus groups on little or not budget.
agora pulse
DECEMBER 28, 2017
Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Filtering through the noise.
Likeable
JULY 29, 2020
With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. All platforms have different formats/placement, but Facebook definitely has the most. Ad Format . Odds are, there isn’t ONE format that works best for your audience.
Socialized
JANUARY 21, 2010
Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.
Waxing UnLyrical
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Then along comes Batman, who’s definitely closer to the edge than our venerable Commissioner. Commissioner Gordon – He’s like the client. He wants one thing: to achieve his goals by getting tangible results.
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