Mindjumpers
JUNE 25, 2012
Put into perspective, this definitely pressures brands to make an effort when having established a social presence. And not least reaching people with relevant content in their News Feed, where they spend the highest percentage (40%) of their time on the platform. Here, it is stated that the Skittles brand website had 23,000 U.S.
Mindjumpers
DECEMBER 21, 2011
But this can definitely not be seen as an opportunity by brands to promote themselves and market their products, because it is the customer who needs to take an initiative. Due to lesser engagement, brand’s updates would rank lower in the news feed because of the EdgeRank algorithm. How to Improve Your News Feed Ranking on Facebook.
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Mindjumpers
FEBRUARY 28, 2011
Personally, I think that users will be a lot more aware now, when clicking the Like button, as a given link is going to be shown that more evident on one’s profile and in friends’ News Feeds. However, the new functionality will definitely increase traffic to publishers’ websites, so for these this new change is definitely a good deal.
Mindjumpers
SEPTEMBER 22, 2011
Some of them are already visible to us in form of new “News feed” design, tickers, Friend Activity for brand etc. In simple words, if I know what my friends have to say about the brand –positive or negative, it would definitely alter my opinion. Tweet Today would be a bad day or a good one for Facebook, we will let the users decide.
Mindjumpers
JULY 6, 2012
Schedule Updates : A new functionality that will definitely be welcomed by page admins is the ability to schedule updates. They will be shown as a sponsored story in the fans News Feeds. When people engage with a Promoted Post, it will be shown in their friend’s News Feed too. Read more about it here. Read more about it here.
Mindjumpers
JULY 6, 2012
Schedule Updates : A new functionality that will definitely be welcomed by page admins is the ability to schedule updates. They will be shown as a sponsored story in the fans News Feeds. When people engage with a Promoted Post, it will be shown in their friend’s News Feed too. Read more about it here. Read more about it here.
Mindjumpers
NOVEMBER 20, 2012
To summarize, Facebook continues to optimize users’ news feed to make it more relevant to them. The biggest challenge for your brand now is to not only figure out what content works best for your audience. What kind of changes in your brand’s Facebook page reach and engagement have you noticed?
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